Warwickshire company diversifies into new markets with UK launch of flooring range


A Warwickshire based manufacturer well known within the automotive industry for making thermal and acoustic insulation materials has extended its range of products to diversify into the flooring market.
The Rugby based Autins Group, which is comprised of UK operation Automotive Insulations and sister companies Scandins in Sweden and Rheinland Insulations (RI) in Germany, is launching the Decibex brand on the UK market for the first time. Decibex flooring products have been on sale on the continent from the Autins Group since early 2014.
Autins (www.autins.co.uk) is best known for developing, manufacturing and testing lightweight acoustic and thermal insulation materials for use in a range of applications, but largely used by the automotive industry. When the company set up Scandins in Sweden and RI in Germany, this enabled the group to extend its product range and diversify into different sectors, with the flooring market a natural extension to their work in the field of materials.
The Decibex brand includes a range of premium underlay products for laminated, parquet, vinyl and hard wood flooring.  Supplied from the Autins’ German and Swedish sites, many products in the range have been awarded the German U Mark standard and the French A+ standard which qualifies them for sale across Europe.
The first UK customer to come on board is a global flooring manufacturer, selling a projected minimum volume of 45,000m² per year. Autins are also targeting the UK DIY market and the company is in talks with a nationwide DIY chain.
“We are delighted with the way that Decibex has been received so far in the UK,” comments MD of The Autins Group, Jim Griffin. ”The product is currently unfamiliar to British consumers, but we anticipate that this will soon change.  Our vision is to have this premium range of underlays available in large UK retailers across the UK.”
Whilst Decibex products have been part of the Autins UK portfolio for some time, the company has created a new brand image for the UK launch. All product information, including data sheets, test reports, labelled samples and band rolls with specific barcodes are now available in English, German and Swedish.  The products have also been fully tested and certified through an accredited underlay testing company (TFi GmbH).
The Autins Group is based at Central Point One near Junction 1 of the M6. The company has experienced rapid growth over the past three years and operates a 24 hour day to meet rising demand from the vehicle industry.
For more information, visit www.decibex.com, email [email protected] or call 01788 578 300.